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Security for the connected edge
Periphery is a cybersecurity company protecting IoT devices at the boundary.
Strategy
The Periphery team brought on Commplicated to rebrand from their original name and tell a clear story around their technology and narrative for customers and investors. They wanted to stand out from other cybersecurity companies and be distinct.
Execution
We created a new brand for Periphery that captured the rebellious spirit of their team and the key differentiating features of their technology.
Results
Periphery started 2025 with a new brand that better reflected what they stand for - protecting IoT devices at the boundary.
- Client
- Periphery
- Country
- United Kingdom
- Area of business
- AI cybersecurity
- Services
- Strategic messaging and positioningBrand strategy and buildingMedia relations
Media
"Commplicated played a pivotal role in our rebrand, helping us refine our product messaging to reflect our expertise and the value we bring to the market. They truly understand the complexities of deeptech startups and scale-ups, adapting to our fast-evolving landscape. Beyond sharpening our positioning, they also elevated our brand internationally through strategic media exposure. Since working together, we've built a strong relationship, they don’t take a one-size-fits-all approach, they know what it takes to position a company for success and base their goals on the goals of our company"
Toby Wilmington
Cofounder and CEO
at
Periphery
