HoloMem - Cold Data Storage - Commplicated

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Strategy

HoloMem worked with Commplicated to articulate how its technology is different from incumbents and why now is the time to adopt their solution.

Execution

Commplicated refined HoloMem’s messaging and updated its website, including a product photoshoot, to ensure that the novelty and potential of its technology was clearly communicated. We then pitched influential tech media in their niche and more broadly to establish its credibility and go in depth to explain their new approach.

Results

HoloMem has been featured in extensive profile interviews with Reuters TV, CNN and Blocks & Files, and announced partnerships and an innovation grant in titles such as Tech EU, Tech Radar, and Tom’s Hardware.

"Commplicated was a fantastic partner in helping us establish solid communications foundations and get initial coverage that sets us up well for our future growth plans. They are strategic and collaborative, and truly worked as one of the team to deliver maximum value. I highly recommend them to anyone looking to grow and fundraise in deeptech."

Charlie Gale

Founder and CEO

at

HoloMem

Media

Holographic cartridges might be the solution to growing global data needs

Blocks and Files

HoloMem’s drop-in holographic tape drive for LTO tape libraries

How these holograms could help solve AI’s storage problem

Ex-Dyson engineer to launch LTO tape holographic rival that uses cheap $5 laser diode, promises 200TB cartridges on 100m reels — but read/write speeds are unknown

HoloMem awarded Innovate UK Smart Grant to validate holographic data storage

Collaborators

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"Working with Commplicated has really moved the needle for us as a company."

Carmen Palacios-Berraquero

Founder and CEO

"Commplicated was a huge part of our early success."

"They are the perfect addition to any team to supercharge your growth."

"Since working together, we've built a strong relationship, they don’t take a one-size-fits-all approach, they know what it takes to position a company for success"

Toby Wilmington

Cofounder and CEO

“Commplicated is mentorship, sparring and visual communication all at once."

CEO and Co-Founder

"The Commplicated team has created a narrative and brand that combines our extensive audio heritage with our current position...delivering an identity that expertly reflects our past, present and future.”