Holographic archives for the AI era
HoloMem is developing holographic data storage, with a drop-in drive for LTO tape libraries.
Strategy
HoloMem worked with Commplicated to articulate how its technology is different from incumbents and why now is the time to adopt their solution.
Execution
Commplicated refined HoloMem’s messaging and updated its website, including a product photoshoot, to ensure that the novelty and potential of its technology was clearly communicated. We then pitched influential tech media in their niche and more broadly to establish its credibility and go in depth to explain their new approach.
Results
HoloMem has been featured in extensive profile interviews with Reuters TV, CNN and Blocks & Files, and announced partnerships and an innovation grant in titles such as Tech EU, Tech Radar, and Tom’s Hardware.
- Client
- HoloMem
- Country
- United Kingdom
- Area of business
- Data storage
- Services
- Strategic messaging and positioningMedia relations
Media
"Commplicated was a fantastic partner in helping us establish solid communications foundations and get initial coverage that sets us up well for our future growth plans. They are strategic and collaborative, and truly worked as one of the team to deliver maximum value. I highly recommend them to anyone looking to grow and fundraise in deeptech."
